Your customer segmentation study, delivered from start to finish
Which customers should you prioritise, and what matters most to each group?
AXYZ Analytics manages your segmentation study from A to Z: business objectives, questionnaire design, respondent recruitment and fieldwork, analysis, segment profiles and strategic recommendations. You receive a complete study, supported by practical tools to identify your segments and guide your marketing decisions.
Define your market, target audience and the decisions the segmentation needs to support.
Build the questionnaire, organise respondent recruitment and fieldwork, and check data quality.
Compare statistical solutions, select the structure with you, and describe the needs, priorities and behaviours of each group.
Deliver segment profiles, recommendations and a validated typing tool, with a presentation to help your team use them.
Illustrative example, not a client result: two groups may have similar ages and incomes but different priorities. One values convenience; the other values reassurance and service. A segmentation informed by MaxDiff can reveal those differences and help you decide which offer and message to test for each group.
Actionable. Differentiated. Grounded in Reality.
A true segmentation must do more than cluster data.
It must reveal groups of customers who would respond differently to changes in the marketing mix - because they have distinct needs, behaviors, or values.
Every segmentation we deliver meets three essential criteria:
Can you recognize these segments in the real world? Have you encountered them in your business before?
Would you speak to them differently? Would they require different messaging, pricing, channels, or offers?
Can we identify these groups in surveys and customer data? CRM or media targeting depends on the information available and the integration agreed for your project.
SegmentationPro is designed as a long-term strategic asset - not a one-off analytical exercise.
Before any modeling begins, we align on your business objectives:
Proprietary Bayesian Mixed Modeling
Our segmentation engine is powered by an in-house Bayesian mixed modeling algorithm designed to explore thousands of potential solutions in every study.
Unlike standard clustering techniques, our approach:
Thousands of candidate solutions are generated using different random seeds and distance metrics.
Each solution is evaluated using a composite scoring system combining:
Only statistically robust, well-balanced, and non-redundant solutions are retained.
From this automated shortlist, we manually review dozens of strong candidates - selecting and refining the solutions that best balance statistical rigor and strategic relevance.
Because segmentation is both science and judgment.
Our process is comprehensive and hands-on.
Input Design
We carefully select variables that drive real differentiation:
We prioritize strong measurement approaches such as:
We select measurement formats suited to your objectives and audience, and reduce response biases through careful questionnaire design.
Clear segment profiles, recommendations and practical tools
You receive a presentation of the findings, segment profiles and recommendations linked to your business objectives. An interactive Excel workbook supports exploration and comparison; a classification tool helps identify new respondents. We walk your team through the results and their use.
You receive:
This allows stakeholders to explore multiple segmentation structures before selecting a final strategy.
For each solution, we provide:
We also compute empirical significance thresholds using Monte Carlo simulations - ensuring robustness beyond traditional ANOVA metrics.
The final segmentation score ensures that even the least differentiated segment is meaningfully distinct.
An interactive sheet displaying:
Sort options by:
This makes both high-level and granular exploration seamless.
For each predictive classifier model, we provide:
A full respondent-by-solution membership matrix enables:
Each solution includes a dedicated narrative sheet presenting:
These sheets make deep exploration intuitive and stakeholder-friendly.
Identify your segments in new research and customer data
We develop and validate a classification tool for your study, with measured performance. Once prepared, it can assign new respondents quickly. CRM enrichment requires the relevant input variables; integration into your systems is scoped with you.
We provide a complete Excel Typing Tool and an optional HTML Classifier Tool for real-time classification.
The Market Segment Classifier assigns new respondents to predefined segments using:
Respondents are assigned to the segment with the highest computed score.
All formulas are fully visible and programmable into external systems.
For field deployment, we provide a lightweight HTML-based typing tool:
Because segmentation should be:
Statistically rigorous
Strategically meaningful
Operationally deployable
Easy to explore
Easy to activate
We don't just identify segments.
We build a segmentation ecosystem your team can use over time.
One research partner for the complete study, from your business question to recommendations your team can use.
You gain:
Tell us the decisions you need to make. We will define the study scope, audience, deliverables and timetable with you.
