Get clear feedback from real consumers before launching your product, messaging, or design.
Let data reveal your best path through the waves.
We used a method called MaxDiff to test different homepage messages for AXYZ Analytics. At each step, choose the message you like most and the one you like least to see how simple choices reveal clear preferences.
See how companies use our methods to choose what works best, from branding to product design.
Identify which logo best represents a modern transport company.
See the study → Client caseTest which slogan drives the strongest appeal.
See the study → Client caseDiscover which packaging maximizes purchase intent.
See the study →
One-stop shop: we handle every step of the process
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We help define your objectives and target the right audience
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We gather high-quality, accurate data through our advanced solutions
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We tell you exactly what will drive customer choice, and what won’t
AXYZ Analytics proved invaluable across our entire product innovation platform. From ideation to final launch, their MaxDiff methodology revealed what drives choice at every stage. We gained clarity on customer priorities that our internal discussions had missed. The research process was straightforward, and their team collaborated seamlessly with our product teams. The result was measurable-better product decisions, faster time-to-market, and improved market acceptance. They've become an essential partner in our innovation process.
We were pitching for a major advertising campaign for a global brand, and our team had developed several creative directions. Each concept had strong internal support, but we needed a way to show the client which one would actually resonate most with consumers. Using MaxDiff before the pitch allowed us to test the different marketing approaches with real consumers and quantify their preferences. Instead of relying only on creative arguments, we could present clear data showing which direction was most compelling. The client was genuinely impressed that we had already validated the concept with market data. It added credibility to our recommendation and helped us win the project. Since then, we often integrate MaxDiff into our proposals for major projects. It's become a powerful way to support creative decisions with evidence, and win projects!
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“Their ability to translate complex consumer choices into clear, actionable strategies was outstanding. From optimizing product ranges to fine-tuning pricing and bundles, their discrete choice modeling consistently delivered insights that directly improved our market performance.”
“AXYZ Analytics helped us bring clarity to what was a pretty complex prioritization problem on our side. Their MaxDiff work across our org chart features, from collaboration to tagging and connection insights, made it much easier to focus on what actually matters to users and make clearer roadmap decisions.”
“We had several label concepts on the table for our bottles and no reliable way to know which one to choose. MaxDiffPro by AXYZ Analytics gave us a clear ranking, including our existing labels. This allowed us to quickly identify the most sales-driving designs and make a decision with confidence before going into production.”
“Working with AXYZ Analytics gave us a much clearer view of where the real opportunities were in our product line. Their MaxDiffPro approach did not just tell us what consumers like, it showed us which flavors would actually grow the business. The combination of preference data and portfolio optimization was extremely valuable, and directly informed our launch decisions.”
